Congressman Anthony Weiner’s sexting saga is proof positive that when you make a mistake, and then fail to immediately tell the truth, your story has a predictable arc.
First, your story appears on page five of the front section of the paper.
Deny your role in the scandal and then the story moves to page three.
Keep denying the obvious and your story will end up on page one above the fold.
When the headline is you, and your crisis lands at the top of page one, there is little if any hope of recovery. It is a career killer.
An article in USA TODAY illustrates the progression clearly.
Telling the truth is important, but how and when you do it is critical.