Tag Archives: TV

5 Essential Tips for Spokespeople

The number one thing spokespeople fail to do when talking to a reporter is breathe. It sounds simple, but the reflexive thing to do when you’re nervous is to hold your breath in preparation for fight or flight! If you … Continue reading

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Trump vs. Clinton, and the winner is . . .

The Donald hasn’t tapped out, but a series of flip flop statements had viewers of the first presidential debate wondering what inaccuracies he might manufacture next. The Toronto Star reported there were 34 Trump falsehoods declared in the debate, compared to Clinton’s four … Continue reading

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Attacking News Media

If you think you can do what Donald Trump does and attack representatives of the news media, think again. Watch what news media does to Trump when he criticizes journalists. When Bloomberg News anchor John Heilemann hears Trump admitting his own staff … Continue reading

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Solutions Journalism & Spokespeople

There’s a trend swirling around in the news business that has a number of people excited, especially spokespeople. It’s called solutions journalism, and it’s exactly what it sounds like. Social media spawned this new style in an effort to move … Continue reading

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Reporters are People Too

If you want to be a better spokesperson you really need to understand the person standing behind the microphone interviewing you. It’s a mistake to simply regard reporters as adversaries, although sometimes it might be how you feel. Reporters are … Continue reading

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Mr. Mis-Remembers

The higher up you are on the food chain the more important it is for you to stay out of media crosshairs, but if you are hit, you need to know how to genuinely apologize and recover. Continue reading

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Technical Experts Make the News

A subtle, but substantial move is afoot in the news world. Most people who manage corporate communication know that the newspaper model has changed quite radically over the past few years, and so has television. Radio news has also evolved, … Continue reading

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