Tag Archives: reporter

Hands Up! Police learn to manage news media effectively.

Talking to a reporter is way harder than it looks on television. Real life has real challenges. Life would be much easier for law enforcement if the general public was more cooperative and police could solve crimes in one hour. … Continue reading

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Reporters’ Attention Spans Plummet Radically

8 Seconds?! If you can get 8 seconds out of a reporter you’ll be lucky. According to a recent fishy fact, the average human today has an attention span of only 8.25 seconds, a drop of 3.75 seconds since 2000. … Continue reading

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5 Essential Tips for Spokespeople

The number one thing spokespeople fail to do when talking to a reporter is breathe. It sounds simple, but the reflexive thing to do when you’re nervous is to hold your breath in preparation for fight or flight! If you … Continue reading

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Trump vs. Clinton, and the winner is . . .

The Donald hasn’t tapped out, but a series of flip flop statements had viewers of the first presidential debate wondering what inaccuracies he might manufacture next. The Toronto Star reported there were 34 Trump falsehoods declared in the debate, compared to Clinton’s four … Continue reading

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Situational Awareness for Spokespeople

Situational awareness is about being present in the moment and aware of events occurring around you that affect your circumstances. It is often attributed to physical activities, for example a quarterback has a sense for where everyone is on the … Continue reading

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Attacking News Media

If you think you can do what Donald Trump does and attack representatives of the news media, think again. Watch what news media does to Trump when he criticizes journalists. When Bloomberg News anchor John Heilemann hears Trump admitting his own staff … Continue reading

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Spokespeople Fact Check On the Fly

In the race to deliver news, fact checking has grown to become a real-time skill for spokespeople. Back in the day before newsroom budgets were slashed, there were fact checkers who would dissect a story line by line in an … Continue reading

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