Tag Archives: reporter

Media Training TIPS for Rupert Murdoch

I’ve been in Europe this week, Amsterdam, Paris, and London, and while here was called upon by the BBC to offer a few MEDIA TIPS to Rupert Murdoch before he goes before the House of Commons, investigating phone hacking and … Continue reading

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The TRUTH Will Set You Free, But Timing Is Everything

The truth will set you free, but only if you fess up as soon as, or better still, before it goes mainstream. If you do something stupid or embarrassing, and if you expect to be forgiven, the only way it … Continue reading

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Weiner Cover Up Worse than the Crime

  Weiner’s wiener jokes grind on ad nauseam. It’s too easy to make fun of someone who has a name like Weiner, especially when the person with the moniker, Congressman Anthony Weiner, also a New York mayoral hopeful, makes it … Continue reading

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Media Training Model is Broken

I recently conducted a Webinar for the IABC addressing a long list of strategies public relations specialists need in order to represent their clients successfully. I covered many sensitive subjects that too many PR people and spokespersons ignore and consequently … Continue reading

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Asbestos Digs Itself A Deeper Grave

One would assume the producers of Jon Stewart’s Daily Show are not exactly forthcoming when they approach people they want to interview. Consequently, some people might be tempted to forgive Mine Executive Director Bernard Coulombe for getting sucked into doing … Continue reading

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Sales, Public Relations, & News Media

Clayton Shold, founder of Salesopedia.com interviewed me about the dynamic between the sales process, public relations, and news media. It’s an interesting relationship that many people usually gloss over. We talked about the challenging process of being interviewed by a … Continue reading

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Reporter Set Up RIM CEO to FAIL

It happens all the time. A C-Level Executive agrees to do an interview about a specific subject. However, part way through, very often at the end of the interview after the reporter has everything he or she needs for the … Continue reading

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