Tag Archives: media training

Hands Up! Police learn to manage news media effectively.

Talking to a reporter is way harder than it looks on television. Real life has real challenges. Life would be much easier for law enforcement if the general public was more cooperative and police could solve crimes in one hour. … Continue reading

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Reporters’ Attention Spans Plummet Radically

8 Seconds?! If you can get 8 seconds out of a reporter you’ll be lucky. According to a recent fishy fact, the average human today has an attention span of only 8.25 seconds, a drop of 3.75 seconds since 2000. … Continue reading

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Trump’s Method to Our Madness

It’s going to be interesting over the next few months to watch the battle between President-elect Donald Trump and mainstream news media. It could be a tipping point for news companies, because whether you like the man or not, he … Continue reading

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5 Essential Tips for Spokespeople

The number one thing spokespeople fail to do when talking to a reporter is breathe. It sounds simple, but the reflexive thing to do when you’re nervous is to hold your breath in preparation for fight or flight! If you … Continue reading

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5 Critical Media Training Tips

It’s getting harder every day to be an effective spokesperson. When speaking with a reporter be wary of common tricks they use to get you to say something you shouldn’t. If they ask a question and you don’t know the … Continue reading

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Trump vs. Clinton, and the winner is . . .

The Donald hasn’t tapped out, but a series of flip flop statements had viewers of the first presidential debate wondering what inaccuracies he might manufacture next. The Toronto Star reported there were 34 Trump falsehoods declared in the debate, compared to Clinton’s four … Continue reading

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Situational Awareness for Spokespeople

Situational awareness is about being present in the moment and aware of events occurring around you that affect your circumstances. It is often attributed to physical activities, for example a quarterback has a sense for where everyone is on the … Continue reading

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