Tag Archives: crisis management

Hands Up! Police learn to manage news media effectively.

Talking to a reporter is way harder than it looks on television. Real life has real challenges. Life would be much easier for law enforcement if the general public was more cooperative and police could solve crimes in one hour. … Continue reading

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Reporters’ Attention Spans Plummet Radically

8 Seconds?! If you can get 8 seconds out of a reporter you’ll be lucky. According to a recent fishy fact, the average human today has an attention span of only 8.25 seconds, a drop of 3.75 seconds since 2000. … Continue reading

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Trump’s Method to Our Madness

It’s going to be interesting over the next few months to watch the battle between President-elect Donald Trump and mainstream news media. It could be a tipping point for news companies, because whether you like the man or not, he … Continue reading

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5 Critical Media Training Tips

It’s getting harder every day to be an effective spokesperson. When speaking with a reporter be wary of common tricks they use to get you to say something you shouldn’t. If they ask a question and you don’t know the … Continue reading

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Attacking News Media

If you think you can do what Donald Trump does and attack representatives of the news media, think again. Watch what news media does to Trump when he criticizes journalists. When Bloomberg News anchor John Heilemann hears Trump admitting his own staff … Continue reading

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Spokespeople Fact Check On the Fly

In the race to deliver news, fact checking has grown to become a real-time skill for spokespeople. Back in the day before newsroom budgets were slashed, there were fact checkers who would dissect a story line by line in an … Continue reading

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How to Be a Better Speaker

If you want to be a better speaker you need to understand what your audience feels as they listen and watch you perform. And yes, it is a performance. If you think of it as anything but, you’ve already lost … Continue reading

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