Tag Archives: credibility

Hands Up! Police learn to manage news media effectively.

Talking to a reporter is way harder than it looks on television. Real life has real challenges. Life would be much easier for law enforcement if the general public was more cooperative and police could solve crimes in one hour. … Continue reading

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Trump’s Method to Our Madness

It’s going to be interesting over the next few months to watch the battle between President-elect Donald Trump and mainstream news media. It could be a tipping point for news companies, because whether you like the man or not, he … Continue reading

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5 Critical Media Training Tips

It’s getting harder every day to be an effective spokesperson. When speaking with a reporter be wary of common tricks they use to get you to say something you shouldn’t. If they ask a question and you don’t know the … Continue reading

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Situational Awareness for Spokespeople

Situational awareness is about being present in the moment and aware of events occurring around you that affect your circumstances. It is often attributed to physical activities, for example a quarterback has a sense for where everyone is on the … Continue reading

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Attacking News Media

If you think you can do what Donald Trump does and attack representatives of the news media, think again. Watch what news media does to Trump when he criticizes journalists. When Bloomberg News anchor John Heilemann hears Trump admitting his own staff … Continue reading

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Spokespeople Fact Check On the Fly

In the race to deliver news, fact checking has grown to become a real-time skill for spokespeople. Back in the day before newsroom budgets were slashed, there were fact checkers who would dissect a story line by line in an … Continue reading

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Solutions Journalism & Spokespeople

There’s a trend swirling around in the news business that has a number of people excited, especially spokespeople. It’s called solutions journalism, and it’s exactly what it sounds like. Social media spawned this new style in an effort to move … Continue reading

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