Tag Archives: CEO

Free Speakers’ Training Videos

FREE Training Information! This week only! LinkedIn has named October 24-30 the Week of Learning During the entire week, LinkedIn members will be able to access its library of over 5,000 courses on LinkedIn Learning, entirely for free. Be sure … Continue reading

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Spokespeople Fact Check On the Fly

In the race to deliver news, fact checking has grown to become a real-time skill for spokespeople. Back in the day before newsroom budgets were slashed, there were fact checkers who would dissect a story line by line in an … Continue reading

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How to Be a Better Speaker

If you want to be a better speaker you need to understand what your audience feels as they listen and watch you perform. And yes, it is a performance. If you think of it as anything but, you’ve already lost … Continue reading

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Solutions Journalism & Spokespeople

There’s a trend swirling around in the news business that has a number of people excited, especially spokespeople. It’s called solutions journalism, and it’s exactly what it sounds like. Social media spawned this new style in an effort to move … Continue reading

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Media Crisis TIPS Video Series

Over the last few months I placed a series of videos online that share tips and advice for all types of spokespeople. The topics range from dealing with reporters during a crisis, to effectively delivering a message that accurately reflects … Continue reading

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Korean Public Relations at Crossroads

According to Margaret Key, of Burson-Marsteller, in her article for the International Public Relations Association, “Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the … Continue reading

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PR Crisis for Manufacturers

Galen Weston, Executive Chairman Loblaw, was plunged into a public relations crisis recently when a Bangladesh factory manufacturing clothing for the JOE Fresh brand collapsed killing over 620 people. The Globe and Mail interviewed me about the tragedy and asked … Continue reading

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