Tag Archives: business magazine

Free Speakers’ Training Videos

FREE Training Information! This week only! LinkedIn has named October 24-30 the Week of Learning During the entire week, LinkedIn members will be able to access its library of over 5,000 courses on LinkedIn Learning, entirely for free. Be sure … Continue reading

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Reporters are People Too

If you want to be a better spokesperson you really need to understand the person standing behind the microphone interviewing you. It’s a mistake to simply regard reporters as adversaries, although sometimes it might be how you feel. Reporters are … Continue reading

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Technical Experts Make the News

A subtle, but substantial move is afoot in the news world. Most people who manage corporate communication know that the newspaper model has changed quite radically over the past few years, and so has television. Radio news has also evolved, … Continue reading

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Media Crisis TIPS Video Series

Over the last few months I placed a series of videos online that share tips and advice for all types of spokespeople. The topics range from dealing with reporters during a crisis, to effectively delivering a message that accurately reflects … Continue reading

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Communicate with Confidence

Recently, I was invited to San Francisco to teach staff at John Wiley & Sons (my publisher) how to Communicate with Confidence. I’m grateful the talk got a nice write-up.

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Restore Your Reputation

I’m so very sorry. I’m doing everything possible to ease your pain and make this right.

When you make a mistake you need to immediately and genuinely apologize. Timing is critical and so is authentic empathy.

If you hesitate or deny like Toronto Mayor Rob Ford does, or you come across as arrogant like Justin Bieber, you only make your situation worse.
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Korean Public Relations at Crossroads

According to Margaret Key, of Burson-Marsteller, in her article for the International Public Relations Association, “Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the … Continue reading

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