Tag Archives: business magazine
If you want to be a better spokesperson you really need to understand the person standing behind the microphone interviewing you. It’s a mistake to simply regard reporters as adversaries, although sometimes it might be how you feel. Reporters are … Continue reading
A subtle, but substantial move is afoot in the news world. Most people who manage corporate communication know that the newspaper model has changed quite radically over the past few years, and so has television. Radio news has also evolved, … Continue reading
Over the last few months I placed a series of videos online that share tips and advice for all types of spokespeople. The topics range from dealing with reporters during a crisis, to effectively delivering a message that accurately reflects … Continue reading
Recently, I was invited to San Francisco to teach staff at John Wiley & Sons (my publisher) how to Communicate with Confidence. I’m grateful the talk got a nice write-up.
I’m so very sorry. I’m doing everything possible to ease your pain and make this right.
When you make a mistake you need to immediately and genuinely apologize. Timing is critical and so is authentic empathy.
If you hesitate or deny like Toronto Mayor Rob Ford does, or you come across as arrogant like Justin Bieber, you only make your situation worse.