Coast to Coast from CPRS to the IABC World Conference


The response from the PR Pros attending my plenary session at CPRS – Canadian Public Relations Society was phenomenal.

PR and business professionals from across the country attended the East Coast CPRS event, and it didn’t take long to see why they are the cream of the crop.

Their level of attention, questions, and input underscored how quickly news travels today.

It’s exciting in this social media era to do a presentation and incorporate today’s mainstream news headlines into it, and have people in the audience Tweet along as I talk to the room.

My session was entitled, “Maintaining Credibility When the Headline Is YOU!

It could not have been more appropriate. One of the HOT topics of the day is the real-time sex crisis meltdown of Congressman Anthony Weiner.

In a matter of days Weiner went from what appeared to be a forgivable personal mistake, to an all out career bloodletting.

I explained to the room that when you fail to tell the truth your story will undoubtedly follow a predictable arc, as described in my last Blog post – Part 2 of the Weiner saga.

Sometimes it’s a little disconcerting to see people Tweet as I speak. I used to wonder what they were saying, or if they were even paying attention. It’s always gratifying though to discover that people in the audience Tweet parts of my presentation word for word.

That’s why it is so important to get it right the first time when you talk with reporters.

We still don’t know exactly what Congressman Weiner has been up to behind closed doors – virtual or real, so it’s hard to say for sure if anything would have saved him, but we do know that because he lied and mismanaged his rapport with news media from the very start, there is now a spotlight on him that will brightly illuminate every little unethical thing he has ever done, and make it difficult, if not impossible for him to ever be trusted.

Last week he was just a guy who made a stupid sexting mistake.

It’s not a great position to be in, but with media planning it could be recoverable.

Now he’s ostracised and accused of being a sex addict and a liar.

I bet Arnold is glad to have Weiner pick up the baton and run with it.

I’m off to San Diego next week to speak at the IABC 2011 World Conference.

Not only will I be a presenter to another great group of PR Pros,

I’m also honored to be Hosting the Gold Quill Awards!

On your Mark! Get Set! Tweet!

Hope to see you in San Diego.

Please drop by and say hello.

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