Category Archives: Media Crisis

Hands Up! Police learn to manage news media effectively.

Talking to a reporter is way harder than it looks on television. Real life has real challenges. Life would be much easier for law enforcement if the general public was more cooperative and police could solve crimes in one hour. … Continue reading

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Reporters’ Attention Spans Plummet Radically

8 Seconds?! If you can get 8 seconds out of a reporter you’ll be lucky. According to a recent fishy fact, the average human today has an attention span of only 8.25 seconds, a drop of 3.75 seconds since 2000. … Continue reading

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Flips Flops and Flies Review of 2016

What a year! 2016 delivered more surprises than anyone could have predicted. The loudest news of course was the presidential election, and when Donald Trump won, it started the whole world talking. Well, more like arguing, with yelling and crying … Continue reading

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Trump’s Method to Our Madness

It’s going to be interesting over the next few months to watch the battle between President-elect Donald Trump and mainstream news media. It could be a tipping point for news companies, because whether you like the man or not, he … Continue reading

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5 Essential Tips for Spokespeople

The number one thing spokespeople fail to do when talking to a reporter is breathe. It sounds simple, but the reflexive thing to do when you’re nervous is to hold your breath in preparation for fight or flight! If you … Continue reading

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5 MORE Critical Media Training Tips

Are you dishonest? Don’t answer that, because it’s a common ploy reporters use to trap spokespeople. You’ll be tempted to address negative words associated with your name or company, but if you don’t know how to answer you will only … Continue reading

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25 Critical TIPS for Spokespeople

Over the next few weeks we are going to share 25 Critical TIPS for Spokespeople. We’ll address a variety of topics and ways for spokespeople to talk to reporters. Check in every week and learn about the traps journalists set … Continue reading

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