Author Archives: Jeff Ansell

What to Do When You Are the Headline

I’m speaking at the CIRI 26th Annual Investor Relations Conference Monday, June 3, 2013 at the Fairmont Chateau Whistler in British Columbia. I’ll share techniques and strategies that investor spokespeople need to know in order to successfully tell their IR stories and … Continue reading

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PR Crisis for Manufacturers

Galen Weston, Executive Chairman Loblaw, was plunged into a public relations crisis recently when a Bangladesh factory manufacturing clothing for the JOE Fresh brand collapsed killing over 620 people. The Globe and Mail interviewed me about the tragedy and asked … Continue reading

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Media and the Message

I recently wrote an article for the British Columbia School Trustees Association, and in it I address how spokespeople are often only one sentence away from disaster. Even with the best of intentions, the words that leave your lips can sometimes … Continue reading

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Reporter Ruffles Quentin Tarantino

Even though well-known movie director Quentin Tarantino has done thousands of interviews, he still lets himself get emotional and downright feisty with reporters. During a recent interview to promote Django, a smug and pretentious interviewer tried to get under Tarantino’s … Continue reading

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Audiobook for Busy Spokespeople

When the Headline Is YOU is available in print, but you can also buy it as an e-Book from a long list of online retailers … or as an audioBook from Audible.com. I wrote When the Headline Is YOU to … Continue reading

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When Your Brand is in Chaos

When your brand is thrown into chaos, you need to immediately make good decisions to protect your reputation and share prices. You will never get a second chance to make the right decision, so you have to be prepared before … Continue reading

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Mayor Rob Ford Conflict of Interest

CTV interviewed me recently about Mayor Rob Ford’s most recent crisis. Toronto Mayor Rob Ford is embroiled in yet another media crisis, and this time it could cost him his job. Mayor Ford, who stumbles into controversy quite regularly, is … Continue reading

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When the Headline Is YOU – Listen!

When the Headline Is YOU is now available as an AUDIO BOOK! Audible.com produced it, complete with PDF’s of my Media Messaging Toolkit. It’s like a PODCAST, but better! It’s a total reproduction of the print version, which means you now … Continue reading

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Say It Like You Mean It

My IABC 2012 World Conference presentation was entitled, Say It Like You Mean It. As always, the IABC World Conference hosted an incredible Keynote Speaker & Presenter roster that addressed a wide variety of business communication issues. The theme this year in … Continue reading

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ABC News Jumped the Gun

 ABC News jumped the gun and mistakenly connected Jim Holmes with The Tea Party  regarding the tragic shooting during the new Batman movie, The Dark Knight Rises When ABC News realised they were wrong, they quickly apologized. Unfortunately, an apology … Continue reading

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