The Toronto Mayor Rob Ford story is getting press all over the world.
Although most people in Ford’s position would consider it a news media crisis and public relations nightmare, the mayor is promoting his drunkenness, crack smoking, and rants about killing someone as a way to inject his name into news media.
Everyone is interested in Ford’s exploits, from Jimmy Kimmel who does a semi regular Ford report on late night American TV, to reporters in northern Ontario, the mayor’s home province.
I was in Sault Ste. Marie Ontario recently doing a presentation at Sault College for students enrolled in the public relations program. The students were well informed about local and international issues and a great group to talk to, and not surprisingly, also very interested in what Toronto Mayor Rob Ford was doing.
While in Sault Ste. Marie I also did an interview with Jasmyn Pozzo of Local 2 news, and we spoke at length about Canada’s highly controversial politician. Jasmyn asked me great questions about being a media trainer and wanted to know how I help my clients. She also wanted to know what kind of advice I have for Rob Ford.