Customized Media Training & Presentation Skills Coaching
When the Headline Is YOU - an Insider's Guide to Handling the Media
Jeff Ansell, principal of Jeff Ansell & Associates, and his writing partner Jeffrey Leeson
penned a great book to help anyone speak and deal more effectively with news media.
When the Headline Is YOU is full of case studies and valuable advice to
help spokespeople manage their message when dealing with reporters.
Jeff brought years of experience to the table as a radio and tv investigative reporter, and condensed his knowledge into a book that clearly shows how the news industry works, and what executives, politicians and all types and levels of spokesperson can do to improve how they communicate.
Ray Day, Vice President Communications of the Ford Motor Company wrote in the book's Forward;
"Jeff Ansell’s new book When the Headline Is YOU is a timely and invaluable must-read not only for public relations and communications professionals but for anyone in business, government, or the nonprofit sector dealing with a roused public and emboldened media - both “old” and “new.”
Dr. Lydia Boyko - Professor, School of Media Studies & Information Technology Humber College Institute of Technology & Advanced Learning "To “wow” a group of mainly “millennials” in a professional PR program takes creativity, energy, experience, insight and a sense of fun. Jeff Ansell achieved this in a “dynamite” session at Humber College this fall, as part of the second year media relations course in the Bachelor of Public Relations degree program. Jeff has contributed significantly to their education, through his book, “When The Headline Is YOU”, their mandatory course reading."
To read samples of Jeff's book please go to Amazon for excerpts, or ...
PURCHASE it online here » Amazon, Barnes & Noble, or Indigo.
You can also purchase When the Headline Is YOU as an AUDIO book - Listen to a SAMPLE!
Learning Institutions like Humber & Centennial colleges use When the Headline is YOU in their Media Relations programs.
Still Not Sure if YOU Need this Book - watch this video »
Media PR skills for the progressive spokesperson in a social media news world :: TWITTER :: BLOG ::