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| Podcast Series of a Jeff Ansell presentation at the prestigious Boston CEO Club
TOPICS of CLIP #5 include:
1/ Your VALUE COMPASS is a collection of words used to describe how we want our stakeholders to see and receive us.
2/ As soon as a news microphone is thrust in your face you're going to hold your breath, stop listening and feverishly say to yourself, how am I going to answer. Then you'll start arguing with the reporter.
3/ Media training teaches you to breath in a way that relaxes your central nervous system.
4/ Apologize and say you're sorry when it's the right thing to do. An attorney will save you $100 million in a court of law, but you will lose $500 million in lost sales.
5/ The Apology Act allows spokespeople to apologize without it being an admission of liability. An apology should be genuine.
6/ Maple Leaf Foods had a listeria problem that killed twenty-two people. The CEO kept the public informed and apologized in a heartfelt manner. Later that year he was named CEO of the Year, plus, sales two years later were back up to normal.
7/ For all that is wrong with news media, there is an awful lot that is right.
Click to »» Play this PODCAST ... #5Also listen to CLIP #1 ... CLIP #2 ... CLIP #3 ... CLIP #4
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