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Podcast Series of a Jeff Ansell presentation at the prestigious Boston CEO Club

TOPICS of CLIP #4 include:

1/ The Model for Media Training is BROKEN because it too often calls on a spokesperson to repeatedly recite a key message, regardless of what a reporter asks, and that breeds distrust.

2/ What to say if there is a fatality in your workplace.

3/ The object of Media Training should be to learn how to directly answer or address difficult questions and avoid media traps.

4/ News is all about emotion, which means in a crisis situation first identify the emotion, and then acknowledge and respond to the emotion if you want to get people on your side.

5 / After you identify and acknowledge the emotion you then have to tell people how you will fix their problem.

Click to »» Play this PODCAST ... #4
Also listen to CLIP #1 ... CLIP #2 ... CLIP #3 ... CLIP #5

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