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| Podcast Series of a Jeff Ansell presentation at the prestigious Boston CEO Club
TOPICS of CLIP #3 include:
1/ Media can help you sell product. 84% of CEOs believe that conducting media interviews is the most effective external activity to deliver corporate messages. Media remains the #1 venue for message delivery.
2/ 90% of professional investors are more likely to recommend to buy a stock if the CEO is seen in a favorable light. 93% of people find that information in news stories is more credible than information presented in advertising.
3/ Appearing in media actually results in higher executive compensation. Executives written up in news media (in a flattering light) earn more money. A single article featuring the CEO in the NY Times, Wall Street Journal, Forbes, or Fortune raised the CEO's compensation by an average of $600,000.00, and getting on the COVER of Forbes or Fortune raised it by one million dollars.
4/ You're only as good as your worst quote.
5/ Traditional tactics for public relations and communication don't work anymore, and CEOs are slow to realize it.
6/ Spokespeople too often mistakenly take the MESSAGE AS MANTRA approach.
Click to »» Play this PODCAST ... #3Also listen to CLIP #1 ... CLIP #2 ... Clip #4 ... CLIP #5
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